Mobile Engineering Case Study

Trendupp

A creator economy platform connecting creators and advertisers.

A production creator economy platform built from the ground up, with multi-role dashboards for creators and advertisers on top of a scalable, maintainable codebase.

-50%
Release Turnaround
Android & iOS
Platform
Clean / Feature-Driven
Architecture
The Problem

Creators and advertisers had no unified platform to connect, collaborate, and manage campaigns with clear, role-based workflows.

Engineered Solution

Architected and built the Trendupp codebase from scratch using Clean Architecture, Feature-Driven Design, the Repository Pattern, test-driven development, and Riverpod, with GoRouter-based navigation and deep linking, Firebase Analytics for engagement tracking, automated Codemagic CI/CD pipelines across dev, staging, and production, and Shorebird OTA updates for rapid iteration.

Key Outcome

Cut release turnaround time by roughly 50% through automated CI/CD and OTA updates, while establishing a scalable, test-driven codebase and engineering standards the wider team built on.

Core Technical Features

Multi-Role Dashboards

Purpose-built dashboards for creators and advertisers to manage campaigns and collaborations.

Automated OTA Releases

Shorebird-powered over-the-air updates that ship fixes without app-store review delays.

Deep Linking Navigation

GoRouter-based navigation with deep linking for direct access to campaigns and profiles.

Architecture Patterns
  • Clean Architecture & Feature-Driven Design
  • Repository Pattern with Riverpod
  • Test-Driven Development (TDD)
  • Codemagic CI/CD across Dev/Staging/Production
Technologies & Libraries
Flutter
Dart
Riverpod
GoRouter
Firebase Analytics
Codemagic
Shorebird

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